Offering a Buy Now price for an item allows a bidder to have the option to purchase an item they really want to take home, instead of dealing with a bidding war and the possibility of losing out on the item.

A reserve price is the lowest price you’re willing to sell an item for. This is not shown to bidders, and is not publicly viewable. By using a reserve price, you can set a low starting price for your auction—and boost interest in your item—without the risk of selling your item for less than you think it’s worth.

Helpful to include if you have a very high-value or unique item. This is displayed on the Item page as "Retail Value". According to the IRS, donors who purchase items at a charity auction may claim a charitable contribution deduction for the excess of the purchase price paid for an item over its fair market value, as long as they can prove they knew the fair market value before they bid.

Setting bid increments prevents bidders from outbidding each other by small amounts, such as a bid going from $40.00 to $40.01. Choose a bid increment that makes sense with the value of the item.

With a fixed-price Buy Now listing, a buyer knows the exact price they need to pay for your item and can complete their purchase immediately.

Same as the Auction Style Item Value, but also helps to motivate purchases if your Buy Now Price is a bargain compared to the Item Value. This is displayed on the Item page as "Retail Value".

This is your total stock available for sale. As bidders purchase this item, this quantity will decrease until eventually your item is sold out.