Choose from two different selling formats when you create a new Auction item.

Auction Style ⚖️

The classic choice. Set a starting price, bidders up the ante with each increasing bid, and the highest bidder wins. Let's look at some of the optional fields for this style.

screenshot of selection auction style
  1. Buy Now Price

    Offering a Buy Now price for an item allows a bidder to have the option to purchase an item they really want to take home, instead of dealing with a bidding war and the possibility of losing out on the item.

  2. Reserve Price

    A reserve price is the lowest price you’re willing to sell an item for. This is not shown to bidders, and is not publicly viewable. By using a reserve price, you can set a low starting price for your auction—and boost interest in your item—without the risk of selling your item for less than you think it’s worth.

  3. Item Value

    Helpful to include if you have a very high-value or unique item. This is displayed on the Item page as "Retail Value". According to the IRS, donors who purchase items at a charity auction may claim a charitable contribution deduction for the excess of the purchase price paid for an item over its fair market value, as long as they can prove they knew the fair market value before they bid.

  4. Bid Increment

    Setting bid increments prevents bidders from outbidding each other by small amounts, such as a bid going from $40.00 to $40.01. Choose a bid increment that makes sense with the value of the item.

Fixed Price 💵

There is no bidding on fixed-price listings, and you can set a total quantity available for purchase. This format is perfect for items you expect to sell to multiple bidders/buyers (yard signs or tote bags, for example.)

screenshot of selecting fixed price
  1. Buy Now Price

    With a fixed-price Buy Now listing, a buyer knows the exact price they need to pay for your item and can complete their purchase immediately.

  2. Item Value

    Same as the Auction Style Item Value, but also helps to motivate purchases if your Buy Now Price is a bargain compared to the Item Value. This is displayed on the Item page as "Retail Value".

  3. Total Quantity

    This is your total stock available for sale. As bidders purchase this item, this quantity will decrease until eventually your item is sold out.

What's Next?

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