The Meta Pixel integration allows you to track visitor activity and conversion rates related to your Facebook Ad campaigns. Find out more at the Meta pixel website.

Setting Up 🗄️

Add your pixel to Givebutter ✚

Visit your Givebutter Dashboard and click on the Integrations tab.
Locate the Facebook Pixel box and click Expand.
Paste in your Pixel ID and click Save.

Note: Facebook Pixels are not yet supported on embedded Givebutter forms.

Tracked Events 📝

Once you've saved your Facebook Pixel, the following events will be tracked for every Givebutter campaign. Sample data that is sent with each event is also displayed below.

Important: the content_id parameter is denoted as an array, even though it only has one value (the campaign id). This follows Facebook's best practices.

PageView
Triggered when a user visits a campaign page.

ViewContent
Triggered when a user visits a campaign page. This is an alias for PageView, with some extra data.

{
  content_type: 'product',
  content_name: 'Donate to Dance Marathon' //Givebutter campaign title
  content_ids: ['12345'] //Givebutter campaign ID
}

ClickPurchase
Triggered when a visitor clicks the button to donate or purchase a ticket. Note: this event will not fire on Form campaigns, as there is no button on the page.

{
  content_type: 'product',
  content_name: 'Donate to Dance Marathon' //Givebutter campaign title
  content_ids: ['12345'] //Givebutter campaign ID
}

InitiatePurchase
Triggered when a visitor begins the process of making a donation or purchasing a ticket. In practice, this is triggered after a visitor advances past the first slide of the transaction flow (select a donation amount or a ticket type). Note: InitiatePurchase will only be called once per session.

{
  content_type: 'product',
  content_name: 'Donate to Dance Marathon' //Givebutter campaign title
  content_ids: ['12345'] //Givebutter campaign ID
}

InitiateCheckout
Triggered when a visitor reaches the checkout page of the transaction flow. This is equivalent to something like a "Checkout" button on other sites. Note: InitiateCheckout can be triggered multiple times in the same session.

{
  value: 100.00,
  currency: 'USD',
  content_type: 'product',
  content_name: 'Donate to Dance Marathon' //Givebutter campaign title
  content_ids: ['12345'] //Givebutter campaign ID
}

Purchase
Triggered when a visitor completes their purchase.

{
  value: 100.00,
  currency: 'USD',
  content_type: 'product',
  content_name: 'Donate to Dance Marathon' //Givebutter campaign title
  content_ids: ['12345'] //Givebutter campaign ID
}