What are SEO settings? 🔎
SEO stands for search engine optimization. Search engine optimization is the process of improving the quality and quantity of website traffic to a web page, such as your campaign. Your campaign's SEO settings will appear when you share your campaign on social media, or search for it using a search engine. These settings also make up your campaign's meta tags, which are pieces of information that provide data about your page to search engines and website visitors.
When searched for on a search engine, such as Google, the campaign's SEO Title (1) and SEO Description (2) will be used as your meta tags:
When shared on social media, such as Facebook, the campaign's SEO Title (1), SEO Description (2), and SEO Photo (3) will be used:
Customizing SEO settings ⚙️
When configuring a Form, Page, or Event you have the option to set up SEO settings for your campaign.
Navigate to the campaign you'd like to add SEO settings for.
Click on the Sharing tab at the top of the campaign manager.
Scroll to the bottom of the page, where you'll find SEO Settings.
Enter the SEO Title, Description, and Photo you'd like search engines and social media to use in place of your campaign's default information.
SEO Title – Maximum of 255 characters.
SEO Description – Maximum of 255 characters.
Click Save when you're done!
Troubleshooting 🛠
If you've updated your SEO settings, but they aren't reflected on social media, read on to see why this happens, and how to fix it.
Social media platforms will cache (save) images when they are shared (by anyone) or even when the URL is just loaded into a status draft. We're about to get a little technical here, so hold on to your chair!
To update the information, you need to debug the campaign's URL. To debug, you need to enter the campaign's URL into a debugger page. Each social media platform has its own debugging page, (except Instagram, which is owned by Facebook and therefore uses the same for both).
Then, you need to scrape the URL until the new information appears. You may need to debug/scrape a few times before it populates the latest update.
Follow the link for the platform you're trying to use right now:
Enter the campaign URL in the URL box on those pages, and click "Debug/Preview". Continue to scrape/debug until your new information appears in the debugger.
Keep in mind that these websites will scrape for new updates every once in a while, so it's not a guarantee you have to do this every time. However, when you are having an issue where the old information is populating, debugging is the way to go! This goes for any link you are sharing on social media, not just a Givebutter link.
Looking for more SEO tips? Check out our blog!