Givebutter and Double the Donation are dedicated to creating a simple and effective experience for users and donors alike. By integrating 360MatchPro’s advanced matching gift tools with Givebutter's online fundraising campaigns, nonprofits, schools, and other fundraisers can increase the impact of their efforts by adding employer matching gifts to their fundraising strategy.
How it works 👀
The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
Corporate matching gifts are everywhere
65% of Fortune 500 companies offer corporate matching gift programs.
15-19 million individuals in the US (10% of the US workforce) are eligible for corporate matching gifts.
$4 to $7 billion in matching gift revenue is left on the table every year.
Donors need help navigating corporate matching
78% of match-eligible donors have no idea whether their employer offers a matching gift program.
7% of match-eligible donors actually submit a matching gift request.
The matching gift revenue gap is a donor awareness gap.
Integration features ✨
Identify more matching gift revenue opportunities – 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment – Direct donors immediately to their matching gift forms after completing the donation process. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Targeted follow-ups drive more completed submissions, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities – Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Getting access 🚪
Double the Donation's Match360Pro is a paid service. Your organization may be a good fit for 360MatchPro if:
you are a registered nonprofit or educational institution
you raise a minimum of approximately $250,000 in individual contributions a year
you have raised some amount of matching gifts in the past
you are not a religious institution, political campaign, or sports team (these types of organizations are often not eligible for corporate matching gifts)
Click the button below to connect with the Double the Donation team or email [email protected]. We are happy to make an introduction!
Enabling the integration ⚙️
Find your Double the Donation API keys
Visit your Double the Donation dashboard.
Locate both the Private and Public API Keys.
Add your Double the Donation API key into Givebutter
Visit your dashboard and click on the Account tab in the left-hand menu bar.
Click on Integrations, locate the Double the Donation box and click Expand.
Paste your Double the Donation API keys in the relevant fields and Save.
Using 360MatchPro 🔎
When a donor makes a gift to your Givebutter campaign, they'll be prompted to enter their company name to verify corporate match eligibility.
If the donor's company isn’t in the database, the donor’s text entry is stored as plain text and still logged in 360MatchPro. If this is left blank, the donor will still be prompted to enter information to verify corporate matching eligibility.
After the transaction is submitted, the next steps to initiate a matching gift request are included directly on the donation confirmation screen.
Follow-up messaging ✉️
After a transaction is submitted, 360MatchPro automatically sends a follow-up email encouraging donors to take their matching gift next steps, whether or not they successfully indicated a corporate match sponsor.
If a donor skips the company search field in the transaction checkout, they will be prompted to search for their company name. This offers donors with unknown eligibility another opportunity for matching gift identification.
Emails sent from Match360Pro come directly from your organization’s email domain. Organizations can set sending delays to deliver emails a set number of hours or days after the initial donation – this is configurable in your 360MatchPro Portal.
Analytics 📊
360MatchPro delivers actionable analytics back to your organization. Your 360MatchPro portal displays information about each transaction, including company name, matching gift status, and email activity.
FAQ 🤔
Is Double the Donation free?
The integration itself (between Givebutter and Match360) is free, however Match360Pro is a paid service.
Does Double the Donation work with ticket purchases?
Double the Donation is designed to work with donations, not ticket purchases. A donor will need to select an additional optional donation in order to select employer gift matching in the checkout process.
Does the Double the Donation integration apply to all campaigns on an account? Can I disable it for specific campaigns?
If you've enabled Double the Donation on your account, the company name search field will appear on all campaigns. It is not currently possible to specify which campaigns it will apply to. Please add a vote to the feature request for making Double the Donation optional per-campaign.
I want to add a match to my campaign, but we have our own sponsor. What is the difference between a corporate match and a donation match?
Double the Donation (360MatchPro) is an integration for corporate matching through a donor's employer. Double the Donation allows donors to select a validated employer from a search field in the checkout flow, and is used by organizations processing a large volume of donations annually. Donation matching allows you to add challenges and sponsors specific to your own organization. Matching does not connect organizations with sponsors or relate to donor employers. Matching is for use by any organization that has sourced a matching sponsor.