How unsubscribes work in Givebutter

Givebutter treats each Contact as an individual. When a Contact unsubscribes from your marketing emails, they opt-out of all future marketing emails for your Account.

To minimize unsubscribes, we recommend using Tags and Segments to manage targeted communications with your supporters. This allows your Contacts to unsubscribe without the concern that they will be contacted again. If a Contact who believes they opted out of communications from your Account continues to receive marketing emails, it can result in complaints that could put your account at risk for compliance issues.

Note: If a Contact unsubscribes from your marketing emails, this will not impact your ability to email them directly or inhibit them from receiving transactional or system emails.


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