When a contact unsubscribes from your marketing emails sent via Engage, they opt out of all future marketing emails for your account. Likewise, if they opt out of text messages, they are declining future text messages from your Givebutter account.

Emails, text messages, and mail are considered different communication lines. They can be subscribed or unsubscribed independently from each other.

The "unsubscribe" button in emails allows your contacts to unsubscribe without the concern that they will be contacted again via that method. To unsubscribe from text messages, a contact can reply "STOP" to your most recent message.
​

If a contact who believes they opted out of contact from your account continues to receive marketing messages, it can result in complaints that could put your account at risk for compliance issues. Remember, transactional emails (like receipts) are not considered marketing emails, and these will be sent regardless of subscription status.

To minimize unsubscribes, we recommend using tags and segments to manage targeted communications with your supporters. Tags and segments help ensure that communication is relevant to a specific group of contacts.

You can also read more about how to reduce spam complaints for outbound emails →

Can I export my unsubscribed contacts?

You can't export just your unsubscribed contacts, but you can still get them in list format on a spreadsheet! Export your contacts like normal, and sort the resulting spreadsheet by subscription status to group your unsubscribed contacts. You can sort by subscription status for email and text messages separately.

If someone unsubscribes, will they still get their emailed receipts?

Yes! Unsubscribes only refer to marketing emails sent out through Engage. This does not apply to receipt emails. Donors will always be sent a receipt.