Engage automatically keeps track of your outbound message statistics so you can see who has opened your messages, unsubscribed, or successfully submitted a transaction as a result of your communications.
Viewing message data 👀
You can find your outbound message stats in your Givebutter dashboard. First, head to Engage, located in the left-hand menu bar.
You'll be directed to the Message History page. Under the Sent tab, locate the message you want to view outbound statistics for, and click on the dropdown option on the far right.
Message stats 📈
After a message has been expanded, you'll see the total number of contacts it was sent to, the message information, and three sets of data. Engage messages also automatically track how much revenue was generated as a direct result of an outbound email or SMS.
Opened – Number and percentage of recipients who opened the message successfully.
Bounced – Number and percentage of recipients the message could not reach because of an invalid email address/phone number, or some other issue.
Emails resulting in a "hard bounce" are automatically marked as unsubscribed by our system. (Undeliverable SMS messages do not affect SMS subscription status.)
Unsubscribed – Number and percentage of recipients who unsubscribed to your email messages (using the Unsubscribe here option at the bottom of all emails), or emails that bounced and were automatically unsubscribed by our system.
If the outgoing message was sent over 14 days ago, click Actions > Refresh for the latest statistics.
Detailed statuses 🗂️
You can see more detailed statuses for your messages! Click Contact List under the To field, and a detailed Overview will display for this message.
Once in Overview, you can filter by various actions performed by your supporters.
Status definitions 🔎
For outbound email messages, the status options include:
Opened – The recipient opened the email successfully.
Bounced – The email could not reach the recipient because of an invalid email address or another issue. Results in an unsubscribe.
Unopened – The recipient did not interact with the email.
Clicked – The recipient opened the email and clicked on a link in the email.
Please note that if you include multiple links in an email, we do not have a way of tracking which link they clicked on specifically.
Unsubscribed – The recipient unsubscribed to your email messages (using the unsubscribe option at the bottom of all emails), or the message bounced and was automatically unsubscribed by our system.
Supported – The recipient opened the email and submitted a donation directly as a result of your message.
For outbound SMS messages, the status options include:
Sent – The SMS has been forwarded to the network provider/carrier. It will be processed for delivery to the recipient number, but it may not have reached the recipient yet.
Delivered – The SMS has successfully reached the recipient's device.
Clicked – The recipient opened the SMS message and clicked on a link in the message.
Bounced – The SMS could not reach the recipient because of an invalid phone number or a carrier issue. Results in an unsubscribe.
Supported – The recipient opened the SMS message and submitted a donation directly as a result of your message.
Unsubscribed – The recipient unsubscribed to your SMS messages (using the STOP reply option included in all SMS messages), or the SMS bounced and was automatically unsubscribed by our system.
FAQ 🤔
Someone was marked as unsubscribed, but they never received the message!
This is probably because the message also bounced! A bounce will also result in an unsubscribe since the message was marked undeliverable. Please double-check the email address or phone number on file and use an alternative if possible.
Can I export my Engage message statistics?
Not currently – please see the feature request for this option and add a vote if you would like to be able to export your Engage message stats!
What's the difference between Delivered and Sent?
Delivered means that the message has successfully reached the recipient, while Sent means that the process has been initiated, but it might still be in progress. If a message is displaying as Sent, we haven't gotten confirmation that it's been successfully received yet.
What are your deliverability rates?
Our email deliverability rates are 99% for valid email addresses.