➕ This feature is only available to Givebutter Plus users.
Givebutter Plus is a paid subscription service that gives you access to buttery advanced features to help you raise more. Read more about Givebutter Plus →
Outbound SMS messages are only available to verified nonprofit (or fiscally-sponsored) accounts that are subscribed to Givebutter Plus at this time. If you meet these requirements, you'll be able to submit a 10DLC application in order to use this feature in Engage. If you aren't a verified nonprofit on Givebutter, and/or you aren't a Givebutter Plus subscriber, you can still use Engage to send out email blasts to your contacts!
Eligibility
✅ Verified nonprofits with a Givebutter Plus subscription
✅ Fiscally-sponsored organizations with a Givebutter Plus subscription
⌛ Verified nonprofits without a Givebutter Plus subscription
If you currently use outbound SMS messaging in Engage, but are not a Givebutter Plus subscriber, we are offering a 12-month grace period (until September 25th, 2025) to upgrade. After this period, your account will lose access to outbound SMS messaging. Read more about why this change was implemented →
❌ Unverified accounts with a Givebutter Plus subscription
❌ Unverified accounts without a Givebutter Plus subscription
Creating a message ✏️
You must complete the 10DLC application before you're able to send out Engage SMS messages.
Once you've gotten 10DLC approval and selected your SMS number, open your dashboard, then head to Engage in the sidebar, and click on Texts.
Click + New Text in the top right.
Choose Start with template to use built-in templates or Start from scratch.
Available SMS templates include:
Donation Ask
Event Invite
Goal Reached
Thank you
If you select a template, make sure that SMS is selected in the next screen, and choose the template you would like to use. Then click Start with template again.
Filtering your contacts 📙
The first screen you'll see is the list of contacts you want the message to be sent to. If you don't have contacts in your account yet, you'll need to import your contacts before you start.
By default, all your contacts will be included. To narrow this down, create a new Filter to include a targeted group of contacts.
You can create Filters to create targeted groups based on a variety of different criteria, such as:
Presets: A selection of preset options, including one-time donors
Campaigns: Donors who have given to a specific campaign
Contact: Donors who have given a certain amount, recurring donors, contacts since a certain date, or by tags
Team Member: Team Members on campaigns based on how much they've raised, the date they registered, or the number of supporters
Transactions: Donors who have a Transaction meeting the criteria set, ie. credited to a specific Team Member, over a certain amount, or by date
Tickets: Ticket holders of a specific ticket type, status (ie. checked in), or by number of tickets purchased
Recurring Plan: Donors with recurring plans by start date, amount, frequency (ie. monthly donors), or payment method
DonorSearch: Criteria set by DonorSearch such as rating or annual gift likelihood
Contact Custom Fields: Filter contacts by contact custom field information. Filtering options will vary based on the type of contact custom field, ie. "greater than" is an option for number-based answers, and "includes" is an option for text-based answers.
These are cumulative filters, so you can select multiple criteria. Tags are a great way to designate a specific group of Donors. Learn more about how to use contact tags.
You can also filter contacts by clicking the dropdown arrow to the right side of the Filter button. This will give you the options of Segments (saved Filter groups) and Presets.
Please note that there is an SMS sending limit of 10,000 messages (or one message to 10,000 contacts) per day.
Subscription status ❌
If a contact has this red icon next to it, this contact is unsubscribed. Unsubscribed contacts will not be sent a message, even if they are displayed in your filtered list of contacts.
If there are just a few unsubscribed contacts, there's no action you need to take, and you can proceed to the next step. If all of your contacts are unsubscribed, you'll need to bulk subscribe your contacts.
Drafting your SMS message ✏️
After finishing up your contact list, you'll head to the message composer! It's formatted a little like an email composer, with a preview of what it'll look like on a mobile device. In the top section, you'll see:
the number of contacts it'll be sent to (and any excluded contacts)
your claimed "sender" phone number
a place to type your SMS message
any file attachments you'd like to add
First, name your SMS message - this will help keep you organized later on! You can do this by clicking the pencil icon next to the title, which will be a draft number by default. (You can also do this after an SMS is sent. The name is not shown to contacts.)
Click Message... to type your message. You can also add Emojis! 💛
This is limited to 450 characters
You cannot add hyperlinks as linked text – you can only add full URLs.
If you have chosen a template, your message will be auto-populated. Suggested places to add customization are indicated by [text in brackets].
You can input merge tags (also known as dynamic variables) by clicking the merge tag icon.
Merge tags also support fallback values (defaults) that populate if merge tag data doesn't exist. To set fallback values, go to Engage > Settings > Merge Fields, and click Add new default.
Complete list of Engage merge fields
Complete list of Engage merge fields
Contact Details
Email Address
Phone Number
Full Address
Address Line 1
Address Line 2
City
State
ZIP Code
Country
Donations
Last Donation Amount (refers to donations only, not tickets or auction items)
Last Donation Date
Largest Donation Amount
Largest Donation Date
Total Donations This Year
Total Donations Last Year
Primary Details
Prefix
First Name
Middle Name
Last Name
Suffix
Full Name
Gender
Company
Title
Birthday
Social Accounts
Website URL
Facebook URL
Linkedin URL
Twitter URL
You can then add attachments to include in your SMS.
Up to 1MB of attachments are supported
PNG, JPEG, and GIF files are supported
While you draft your SMS, you'll see the preview in the display on the right side update! Please note, you cannot remove the "opt out" message at the end of the message.
Send a test SMS message 📱
Once you're happy with your SMS, you can send a test by clicking "Send a test" in the upper right corner of the composer. You can also send a test SMS to multiple people.
Scheduling + Preview 👀
Next, you'll need to decide when you want your SMS message to go out! The options are:
Send now
Schedule for later (set a date and time)
The time zone shown for scheduled messages is based on the time zone selected in your account settings. To change it, head to Account > About > Organization Profile > General Details.
Below the "Schedule" section, you'll see a preview of your message. If you have yet to send a test SMS to yourself, this is where you'll see a sample!
Click the Send SMS or Schedule SMS button in the bottom right when you're done.
Your message will now appear under the Sent or Outbox tabs in Engage.
Once it's sent, a look at your outbound message statistics to see how many people have opened your message!
Givebutter sends SMS messages to any valid mobile number, whether it's international or not (as long as the contact is subscribed). The only exception is MMS messages (SMS with images attached). Our provider does not currently allow us to send MMS to international numbers.
FAQ + Troubleshooting 🤔
Can I unschedule an Engage message?
Yes! If you have scheduled an Engage message (email or SMS), you'll see a tab in Engage called Outbox. Click on your Outbox, click the three dots [...] to the right side of the relevant message, and choose Unschedule from this list of options. The message will not be deleted – it will be moved back to your Drafts folder.
My outbound SMS draft is displaying zero contacts, excluding my contacts, or my contacts are all unsubscribed!
If you’re creating a new message in Engage, and your draft is displaying zero contacts or excluding your contacts, this is because your contacts are unsubscribed. Your email or SMS message will not be sent to them, even if an email address or phone number is listed in the contact. Please read our guide on bulk subscribing contacts →
My audience primarily uses US Cellular, CSpire, older phones, or older carriers.
In this situation, we would suggest keeping your outbound text blasts to under 70 characters, and preferably plain text (without special characters or emojis.) This will enable your SMS messages to be delivered as a single text message rather than multiple randomized messages.
Is there a limit to the number of Engage SMS messages I can send in a day?
There is an SMS sending limit of 10,000 messages (or one message to 10,000 contacts) per day. If you need to send more messages, please spread them across multiple sending days.
Why is this feature being moved to Givebutter Plus?
The decision to move texting to Givebutter Plus is partly due to new carrier regulations which have introduced new fees for registering campaigns and sending messages, as well as increased costs for sending SMS and MMS messages. This is the only feature that's being moved to Givebutter Plus. Read more about why this change was implemented →