Engage automatically keeps track of your outbound message statistics so you can see who unsubscribed or successfully submitted a transaction as a result of your communications. For emails, you can also track who opened your message.
Viewing message data 👀
You can find your outbound message stats in your Givebutter dashboard. First, head to Engage, located in the left-hand menu bar.
You’ll be directed to the Sent page. Locate the email you want to view outbound statistics for and click anywhere to view the details of the selected email.
Message stats 📈
After expanding a message, you'll see the total number of contacts it was sent to, message details, and key performance metrics. For email, this includes Revenue Generated, Open Rate, Click to Open Rate, Bounces, and Unsubscribes. For SMS, this includes Revenue Generated, Bounces, and Unsubscribes.
Opened – Number and percentage of unique recipients who opened an email successfully. (Open rate isn't shown for text messages, since there's no way to detect when a text has been opened.)
Bounced – Number and percentage of recipients whose email provider sent the message back. Addresses that can't receive email are skipped on future sends.
When an email hard bounces, the contact stays subscribed, but their email address is marked as unable to receive email. We'll skip that address on future sends until you update it or resume emails from the contact's profile. (Undeliverable SMS messages do not affect SMS subscription status.)
Unsubscribed – Number and percentage of recipients who unsubscribed to your email messages (using the Unsubscribe here option at the bottom of all emails).
If the outgoing message was sent over 14 days ago, click Refresh for the latest statistics.
Recipient List 👥
In the Recipient list, you can view detailed statuses for each message, including which recipients opened your email, which emails bounced, and who supported your campaign as a result of the email. Each recipient has a status badge.
You can also filter the results by Status or Contribution. Just click the filter and select the status or contribution amount you’d like to view.
Status filter
Click the Status filter to narrow recipients by their interaction with your message.
Status definitions 🔎
For outbound email messages, the status options include:
Opened – The recipient opened the email successfully.
Bounced – We sent the email and the recipient's email provider sent it back. If the address can't receive email, we'll skip it on future sends.
Unreachable – The email was not sent because this address is marked as unable to receive email, typically due to a previous hard bounce or an address that doesn't exist. To email this contact again, update the address or resume emails from the contact's profile.
Not sent – The email was not sent because this address has a spam complaint or unsubscribe on record with our email provider.
Failed – The email didn't go out because of a problem on our side or with your sending setup.
Suppressed duplicate – Another contact in the recipient list shares this primary email address, so the email was only sent once to that address.
Unopened – The recipient did not interact with the email.
Clicked – The recipient opened the email and clicked on a link in the email.
Please note that if you include multiple links in an email, we do not have a way of tracking which link they clicked on specifically.
Unsubscribed – The recipient unsubscribed to your email messages (using the unsubscribe option at the bottom of all emails).
Supported – The recipient opened the email and submitted a donation directly as a result of your message.
For outbound SMS messages, the status options include:
Sent – The SMS has been forwarded to the network provider/carrier. It will be processed for delivery to the recipient number, but it may not have reached the recipient yet.
Delivered – The SMS has successfully reached the recipient's device.
Clicked – The recipient opened the SMS message and clicked on a link in the message.
Bounced – The SMS could not reach the recipient because of an invalid phone number or a carrier issue. Bounces don't affect the contact's SMS subscription status.
Supported – The recipient opened the SMS message and submitted a donation directly as a result of your message.
Unsubscribed – The recipient unsubscribed from your SMS messages (using the STOP reply option included in all SMS messages).
Landline numbers can't receive text messages, so Engage automatically excludes them when sending SMS messages.
Contribution filter
Use the Contribution filter to find recipients based on the amount they contributed after receiving the message. You can filter contributions by conditions such as:
Greater than
Less than
Equal to
Enter the amount you want to filter by, and the recipient list will update to show matching results.
FAQ 🤔
Why wasn't my email sent to a contact?
If a contact's email address can't receive email (for example, it hard bounced, doesn't exist, or was reported as spam), we skip it on future sends. These recipients show as Unreachable in your recipient list. Update the address or resume emails from the contact's profile.
What is a suppressed duplicate?
If two or more contacts share the same primary email address (or primary phone number for SMS), Engage only sends the message to that address or number once, so the recipient doesn't receive duplicate copies. The other contacts are labeled as suppressed duplicates in your recipient list. This doesn't merge your contacts – to combine them, merge your duplicate contacts.
Can I export my Engage message statistics?
Yes! You can now export the stats for each Engage email message. To do this, open the message and click Export on the right side of the search bar.
If you’d like to be able to export cumulative Engage stats across all sends, please see this feature request and add a vote.
What's the difference between Delivered and Sent?
Delivered means the message has successfully reached the recipient, while Sent means the message has finished processing for every recipient and delivery has been attempted for the entire list. If a message is still working through your recipient list, it will show as Sending rather than Sent.
What are your deliverability rates?
Our email deliverability rates are 99% for valid email addresses.
Can I resend a bounced email to a specific person?
No – you cannot resend a bounced email to one or more specific people at this time.