Fundraisers with compelling images that relate to the cause you’re raising funds for can promote engagement from potential donors, which can lead to increased donations. In this guide, we’ll share basic information about the recommended sizes and formats you should use for your images when configuring your Givebutter account, campaigns, and outbound messages.

General requirements 🌐

When uploading an image to Givebutter, the image must be under 5MB and some cases, under 1MB. We currently support JPG and PNG image files.

Specific image requirements 🔍

Expand an option to view specific image requirements for images used across Givebutter, organized by location.

Account branding images

Account Settings > Branding > Main Logo

Recommended aspect ratio – 4:5 to 1.91:1 range or square
File size limit – 5MB
Recommended file format – PNG

Account Settings > Branding > Email Logo

Maximum height – 300px (will be scaled down to the maximum if necessary)
File size limit – 5MB
Recommended file format – PNG

Account Settings > Branding > Cover Photo

Recommended dimensions – 1200 x 630px
File size limit – 1MB
Recommended file format – JPEG

Campaign images

Campaign > Details > Cover Photo

Recommended dimensions – 1200 x 630px
File size limit – 1MB
Recommended file format – JPEG

The above recommendations do not apply to Form campaigns at the moment. We do not have specific recommended dimensions for Form cover photos, or a way to maintain aspect ratio to prevent these from getting cut off. Please upvote the feature request for adding this option! →

Campaign > Details > Story Image

Maximum width – 1200px (will be scaled down to the maximum if necessary)
File size limit – 5MB
Recommended file format – JPEG

Campaign > Sharing > SEO Settings

Recommended dimensions – 1200 x 630px
File size limit – 1MB
Recommended file format – JPEG

Campaign Update

Maximum width – 1200px (will be scaled down to the maximum if necessary)
File size limit – 5MB
Recommended file format – JPEG

Team + team member images

Team member profile photos

File size limit – 1MB
Recommended file format – JPEG or PNG

Engage images

Engage > Settings > Email Logo

Maximum height – 300px (will be scaled down to the maximum if necessary)
File size limit – 5MB
Recommended file format – PNG

Engage > Image in email

Maximum width – 600px
File size limit – 5MB
File size limit – PNG, JPEG

Auction images

Auction item images

Recommended orientation/ratio – Landscape, 19:11 ratio
File size limit – 5MB
Recommended file format – PNG, JPEG, SVG
Maximum number of images per item – 20

Saving + best practices ⭐

We recommend using these tips to avoid seeing distortion, pixelation, or slight color changes in your logos and images:

Avoid transparent backgrounds (except for logos)
Avoid overly large dimensions for images. If the image needs to be resized by Givebutter or a social platform where your campaign is shared, it could impact the quality of the image.