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Ideal image sizes and formats across Givebutter

The recommended sizes and formats you should use for your images when designing your account, campaigns and outbound messaging.

Mark Rummel avatar
Written by Mark Rummel
Updated over a week ago

Fundraisers with compelling images that relate to the cause you’re raising funds for can promote engagement from potential donors, which can lead to increased donations. In this guide, we’ll share basic information about the recommended sizes and formats you should use for your images when configuring your Givebutter account, campaigns, and outbound messages.

General requirements 🌐

When uploading an image to Givebutter, the image must be under 5MB and some cases, under 1MB. We currently support JPG and PNG image files.

Specific image requirements 🔍

Expand an option to view specific image requirements for images used across Givebutter, organized by location.

Settings / Account images

Settings > About > Branding > Main Logo

  • Recommended aspect ratio – 4:5 to 1.91:1 range or square

  • File size limit – 5MB

  • Recommended file format – PNG

Settings > About > Branding > Email Logo

  • Maximum height – 300px (will be scaled down to the maximum if necessary)

  • File size limit – 5MB

  • Recommended file format – PNG

Settings > About > Branding > Cover Photo

  • Recommended dimensions – 1200 x 630px

  • File size limit – 1MB

  • Recommended file format – JPEG or GIF (GIF animation is supported)

Campaign images

Campaign > Details > Cover Photo (All campaign types)

  • Recommended dimensions – 1200 x 630px

  • File size limit – 1MB

  • Recommended file format – JPEG

Campaign > Details > Story Image

  • Maximum width – 1200px (will be scaled down to the maximum if necessary)

  • File size limit – 5MB

  • Recommended file format – JPEG

Campaign > Tools > Matching > Match image

  • Recommended resolution – 222x160px or 444x320px

  • File size limit – 5MB

  • Recommended file format – JPEG or PNG

Campaign > Sharing > SEO Settings

  • Recommended dimensions – 1200 x 630px

  • File size limit – 1MB

  • Recommended file format – JPEG

Campaign Update

  • Maximum width – 1200px (will be scaled down to the maximum if necessary)

  • File size limit – 5MB

  • Recommended file format – JPEG

Team + team member images

Team member profile photos

  • File size limit – 1MB

  • Recommended file format – JPEG or PNG

Engage images

Engage > Settings > Email Logo

  • Maximum height – 300px (will be scaled down to the maximum if necessary)

  • File size limit – 5MB

  • Recommended file format – PNG

Engage > Image in email

  • Maximum width – 600px

  • File size limit – 5MB

  • File size limit – PNG, JPEG

Auction images

Auction item images

  • Recommended orientation/ratio – Landscape, 630px height, 1200px width or wider

  • File size limit – 5MB

  • Recommended file format – PNG, JPEG, SVG

  • Maximum number of images per item – 20

Widget images

Signup form images

  • Stacked layout – 128px (height) x 420px (width)

  • Two-column layout – 256px (height) x 509 (width)

Saving + best practices ⭐

We recommend using these tips to avoid seeing distortion, pixelation, or slight color changes in your logos and images:

  • Avoid transparent backgrounds (except for logos)

  • Avoid overly large dimensions for images. If the image needs to be resized by Givebutter or a social platform where your campaign is shared, it could impact the quality of the image.

  • Ensure images and logos are saved in RGB color mode before uploading. (CMYK color is used for print media, and colors may not appear accurate if a CMYK image is uploaded.

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