UTMs (short for Urchin Tracking Module) are pieces of information that accompany a link to your website. In this instance, they describe how and where a donor found your campaign page. That information can be used to understand and improve the effectiveness of your marketing campaigns.
When applied, the following UTM parameters are now viewable in the Transaction details side-panel and CSV export. 🔍
Indicates the social network, search engine, newsletter name, or other specific source driving the traffic.
Examples: Facebook, Twitter, blog, newsletter, etc.
UTM code: utm_source
Sample code: utm_source=newsletter
Tracks the type of channel driving the traffic: organic social, paid social, email, etc.
Examples: cpc, organic_social
UTM code: utm_medium
Sample code: utm_medium=organic_social
Gives each campaign a unique name so you can keep track of your efforts. This could be the product name, a contest name, a code to identify a specific sale or promotion, an influencer ID, or a tagline.
Examples: summer_gala, fall_walk
UTM code: utm_campaign
Sample code: utm_campaign=summer_gala
Is used to track paid keywords or key phrases.
Examples: social_media, fall_ball
UTM code: utm_term
Sample code: utm_term=fall_ball
Allows you to track different ads within a campaign and is perfect for A/B testing
Examples: video_ad, text_ad, blue_banner, yellow_banner
UTM code: utm_content
Sample code: utm_content=video_ad
Is the address of the webpage where a person clicked a link that sent them to your page.
🛠️ A simple tool like this allows you to easily add campaign parameters to URLs.