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How to use peer-to-peer fundraising

All about enabling and managing peer-to-peer fundraising on your Page or Event campaign.

Alyssa avatar
Written by Alyssa
Updated this week

About peer-to-peer fundraising ๐Ÿฅ‡

Team member fundraising on Givebutter is often referred to as โ€œpeer-to-peer fundraisingโ€ by many in the nonprofit industry. Members can receive credit for donations by sharing their custom link, and any donations made will automatically be credited to them. Without using the link, donors still also have the option to assign a donation to a specific member, to ensure credit goes to the correct party. Peer-to-peer fundraising can be used on any Page or Event campaign.

Team members are not admins, and do not have access to your dashboard. If you're looking to add or manage account admins or editors, please read our article about managing account users.

What's the difference between peer-to-peer and team fundraising?

  • Peer-to-peer fundraising only allows individual members to join a campaign. They compete on one level, peer-to-peer.

  • Team fundraising has teams that include individual members. Teams compete against other teams.

Example peer-to-peer fundraisers

  • Community groups โ€“ ideal for viewing a leaderboard of individuals towards one common fundraising goal

individual team members
  • Sports and extra-curricular teams โ€“ ideal for viewing a leaderboard of individuals towards one common fundraising goal

Enabling peer-to-peer fundraising ๐Ÿ’ก

On any Page or Event campaign, click on the Peer-to-peer tab located at the top of your campaign manager. Click on the Individuals tab, then click Enable peer-to-peer fundraising.

This will add a Team Members section to your public campaign page. You can join the campaign yourself, or invite members to join!

Adding team members โž•

Other options โš™๏ธ

Navigate to the Peer-to-Peer tab, and then click Settings in the sub-menu.

Peer-to-peer fundraising settings

Team fundraising settings

Crediting a transaction to a team member โœ…

When a donation is credited to a team member, the credit appears in the Supporter Feed, is added to the team member's fundraising total, and impacts their standing on the leaderboard. Team members are also notified of each transaction credited to their team member profile. Sometimes, a donor forgets to credit a team member, or a credit needs to be edited after a transaction is processed.

  • Navigate to the Transactions tab in your dashboard.

  • Find the transaction you'd like to credit the team member for, then click on the white space to the right of the donor's name. (Do not click on the donor name itself.)

  • A transaction panel will appear to the right of your screen. In the Member section, click on Credit Team Member. Type in the team member's name and then click Save.

If a donor credits a team member when setting up a recurring plan (or the original donation is credited to a team member manually), it'll continue to credit that team member with any subsequent donations processed.

Deleting team members ๐Ÿ—‘๏ธ

  • Navigate to the relevant campaign and select the Peer-to-Peer tab.

  • Select Individuals in the sub-menu.

  • Click the three dots [...] next to the team member you'd like to remove and select Delete from the dropdown menu.

  • Click Delete to confirm.

If you delete an individual, any transactions credited to them will stay with your campaign and become unassigned. You can reassign the transactions to a different team member or let them remain as a credit to the team in general.

Disabling peer-to-peer fundraising โŒ

If you want to turn off peer-to-peer fundraising and remove the team members from your campaign, head to the Peer-to-peer tab in your campaign manager.

Under the submenu, click Settings. Disable the toggle for Enable peer-to-peer fundraising โ€“ย this will remove the team member section from your campaign page.

Disabling team fundraising doesn't delete team member information. You can easily reactivate it by enabling team fundraising. This will make your team members visible on the campaign page again.

Leaderboard calculations ๐Ÿงฎ

Leaderboards are a key component in fostering friendly competition amongst team members and teams, which is often one of the most important elements of successful fundraising campaigns.

# of donors times $ raised = leaderboard score

To help level the playing field, we factor in not only how many dollars members have raised, but the number of donors who have credited them as well. A team member that raises $1,000 from 2 donors is ranked the same as someone who raises $200 from 10 donors. First place is always the top left team member, continuing to the right.

team member leaderboard

FAQ ๐Ÿค”

My campaign doesn't have a Peer-to-peer tab at the top!

This is probably because your campaign is a Form campaign. Peer-to-peer features are only available on Page and Event campaigns. The good news is that you can easily change your campaign type at any time!

I need to credit a donation to a team member on a different campaign.

Unfortunately, while you can change the team member a donation is credited to, it's not possible to move transactions between separate campaigns. You'll need to issue a refund and ask the donor to submit the transaction to the correct campaign.

Can I edit the Team Leaderboard or Team Members section headings?

Not at this time โ€“ย you can only edit the text that displays on the Fundraise button, which is the button a visitor can use to sign up as a Team Member on your campaign. It is not possible to edit the other headings in this section.


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