Note: Givebutter utilizes a dedicated short code and ONLY inbound messages are supported. We do not allow responses to inbound messages to be modified or customized in any way.

With more supporters than ever choosing mobile payment methods, optimizing your campaign pages for mobile devices is essential. Text-to-Donate is a perfect way to engage donors and create a seamless giving experience that can be done from their favorite device.

How it Works

  1. Your supporters text a keyword to 53-555

  2. In response, supporters will automatically receive a link to your secure, mobile-friendly campaign

  3. The unique link is tracked upon click and you'll be able to view stats on how much you've raised with Text-to-Donate

Note: Text-to-Donate short codes are automatically available to all verified nonprofit accounts via the Account Settings > Tools tab of the Dashboard. If your account is not verified, complete the verification process or fill out this form to request access to the feature!


How to set up Text-to-Donate

Set up the Text-to-Donate functionality from Account Settings in a matter of seconds.

  • Start by navigating to your Dashboard and select the “Accounts Settings” > “Tools” tab.

  • Within the Tools tab, find the “Text-to-Donate” section and select “Create new keyword”.

  • Choose the campaign you would like your new keyword to point to, then enter your desired keyword and click "Add".

Note: Your keyword must not be in use by any other Givebutter campaigns. It must be unique. We will alert you if the keyword that you entered is invalid or taken. This means keywords such as “donate” are likely unavailable. It helps to have a keyword related to your organization or event. Givebutter reserves the right to review and revoke keywords at any time.

Here are some best practices for choosing a keyword:

  • Keep your keyword short, clear, and simple.

  • Do not use keywords that are long or hard to spell. The more time a donor spends typing a keyword, the more likely it is for spelling mistakes to occur.

  • Keep auto-correct in mind. If you are using abbreviations, or a keyword unique to your organization or event, make sure that smartphones do not auto-correct the keyword by default.

Managing, editing, and testing your keywords:

  • Keywords are now managed at the account level, meaning they can be reused to point to any campaign at any given time. Simply select the (...) icon next to any Keyword to manage the campaign it points to.

  • Test your connection by texting your keyword to 53-555. You will receive a response with a link that brings you to your campaign page.

Conversion tracking and analytics:

  • You can now attribute giving directly from mobile devices and know the effectiveness of campaigns and communications by tracking the number of people who text a given Keyword, the subsequent conversion rates, and total donations collected.


Engaging your audience with Text-to-Donate

  1. Have a dedicated call to action at your in-person or virtual event. Dedicate a chunk of time to verbally captivating your audience’s attention and encourage them to take out their phones and donate.

  2. Make sure your keyword is easy to say. If you announce it to the group, it needs to be clear and simple enough for the audience to understand.

  3. Make your keyword visible. If your event is in a large venue, put signage on the walls or televisions or business cards on tables that include your keyword and the phone number for donors to text.

  4. Update the audience on the progress to your goal. Are you only $5,000 away from hitting your goal? Tell your audience how close you are and discuss the importance of hitting your goal. Everyone wants to be the donor that fills up the goal bar, so let them know about your progress, so they have a chance to do so!

  5. Don’t be shy. Your audience is attending your event because they want to support your cause. Even if they paid for a ticket, it is quite common for organizations to ask for additional donations at the event itself. People want to help!


Still, using our 9-digit phone number?

Are you looking for the old Text-to-Donate? Don’t worry; our (202) 858-1233 number is still supported.

  • Navigate to your Dashboard and select your desired campaign.

  • Within your campaign, click the “Sharing” tab, and scroll down to the “Text-to-Donate” section.

  • Select “Click here” next to “Looking for the old Text-to-Donate?”

  • Manage your existing Campaign Keyword, and don’t forget to click “Save”

Note: Conversion and analytics tracking is not available on our old Text-to-Donate nine-digit phone number.


Frequently Asked Questions

What is a Text-to-Donate short code exactly?

A "short code" is a 5-digit number used to send and receive text messages. It functions just like a regular phone number, only shorter making it easier to remember.

Givebutter’s Text-to-Donate technology uses the short code 53-555. Keep in mind that short codes are only valid on U.S. carriers.

What does it cost to use the short code?

Like the rest of Givebutter, Text-to-Donate and the use of our short code is free for all accounts.

Can I edit the response message?

No, we do not allow responses to inbound messages to be modified or customized in any way.

I heard that short codes may disappear, is that true?

While it is true that, as of 2020, most major wireless carrier networks in the U.S. no longer accept new shared short codes, we use a dedicated short code that will be valid for the foreseeable future.

What about international supporters?

Our short code can only be used with U.S. phone numbers on U.S. carrier networks that have approved that short code. Note that if a donor on a supported U.S. carrier is out of the country or located in a U.S. territory like Puerto Rico or the Virgin Islands, text messages may be delivered, but it’s not guaranteed.


Questions? Click the chat bubble in the bottom right corner and send us a message anytime 💬

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